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October 28, 2013

Barcelona will be the guest city on the Design Week in Beijing

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Design Week in Beijing is one of the brightest and most important in the world of design. On the Design Week in 2014, the guest city will be the Catalan capital, and will present to creativity in all its spheres: in design, interior design, architecture and contemporary art.

Last week, Barcelona Design Centre has published the results of the study, for results of which Barcelona was in 4th place on the level of creativity in the world. Just a day later, the Department of Culture in the City Hall of Barcelona, together with the Institute named Ramon Llull announced that the Catalan capital will be visiting the city of Design Week in Beijing in 2014. Every year this event is dedicated to the world of design in all areas of human activity, collects in the Chinese capital, more than 3,000,000 visitors.

As said the director of the Institute Ramon Llull, Alex Susanna , “This event is of great importance in view of high importance of the Chinese market .” In addition, it is a great opportunity to go international to those local companies that somehow contributed to the formation of the image of Barcelona, as a creative and modern city. On the Design Week 2014, which will be held in late September and early October 2014, the Catalan company will be able to provide the full kaleidoscope design in its various forms and variations, as well as in all fields of activity.

At the same time, cultural counselor of the City Hall of Barcelona, Ferran Mascarell, said that at present, the city has more than 6,000 creative companies, which employ 74,000 professionals. The turnover of these companies is 14.000 million euros a year. The whole of this vast potential present at the Barcelona Design Week in Beijing in 2014, through exhibitions, expositions, debates, symposiums and other events, which will take place in four districts of the Chinese capital. “Creativity – this is our raw material” – concluded Ferran Mascarell.

To organize the representation of Barcelona in Beijing will be appointed a special commission, and the initial budget was made public in 500.000 euros. Organizers also hope that during this time the project will join other companies, both public and private.

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